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About the Brand

It all started with a rebellious lifestyle in Amsterdam , wandering around the streets with a complete feeling of freedom riding around on a motorcycle.

A day in a REBEL’s Life!

Over the years, I know this city inside out, recognizing every street and every corner , as if I had a detailed map tattooed on my body.

Not only enjoying riding around the streets, but also walking around them to experience the extraordinary in people, the best bars, pubs, and restaurants, thereby getting a lot of inspiration walking along the historic buildings and bridges along the canals , that only a unique city like Amsterdam could offer.

A day in a REBEL’s Life!

Empowered with total freedom , cultivated with an unruly relaxed and confident personality , I allowed myself to see opportunities in every challenge, life threw at me.

That’s how, one day, while walking through Vondelpark, the idea of a distinctive and bold Jewelry brand came to my mind. A brand with a personality of its own, aiming to inspire all people addressed to gain courage, trust their instincts, and motivate to chase a better future, so they can be who they are meant to be and do what they are meant to do.

A brand for “bad ass” people!

This thought was the seed that led to the birth of B4Y, a jewelry brand for “bad ass”people! Born out of unnegotiable passion for quality and craftsmanship!

Also my desire to create audacious fashion accessories that empowered people everywhere to feel comfortable , so they take control of their destiny.

My brand B4Y is about an extraordinary lifestyle, with unlimited potential in capability of delivering a message, both for the person wearing my jewelry as for casual observers.

My brand B4Y is designed for ambitious people , who stand out for their attitude everywhere they go. People who do not want to go unnoticed, and who enjoy being easily distinguishable, even from a distance.

No matter what your style is, B4Y has got an unique piece of jewelry, meant to inspire and encourage you on your way to the top, so you can perform best !

Let go of your past and your limitations to find your own self, and join us on this quest to redefine what B4Y “bad ass” jewelry is and can be.

Who owns B4Ystore?.

Hello, my name is Paolo da Silva.

I am the founder of B4Yjewelry by B4Ystore.

I am half dutch , the reason I know Amsterdam well.

But not quite well as our representative / model on this website. Together we have a shared passion for motorcycles and bracelets, which together gives a bold lifestyle that mainly takes place in Amsterdam.

Our goal is to share this lifestyle with everyone who can identify themselves with it .

Our bracelet line is available through this website from Amazon, where you will be referred to automatically if you see a bracelet that you would like to have.


B4Ystore LLC is a global e-commerce company.      We sell high-quality, bold tough bracelets with a    big anchor front, with and unique design under the private label B4Y, ranging $30-$100. We focus on the U.S. and international markets and aim to become a leading e-commerce player in the next 2-3 years.



Have a bold / tough and mysterious life.


Paolo da Silva

B4Ystore LLC

B4YStore

Address

B4Ystore 30 N Gould St Ste N

Sheridan Wyoming 82801

© 2022 B4Ystore. All Rights Reserved.